Tuesday, April 12, 2011

How To Choose Keywords


Fist of all you need to have an idea of what products or services your are going to sell. At this point I'll just assume you already know that.

Now you start by making a list of all keywords related to you main product or service by brainstorming. Just write down everything you can think of, here's a list to get your started.

    * Brand names
    * Who is using the product (dentist,webmaster, mothers etc)
    * Where is the product used (home, office, underwater, on website etc)
    * Related products (soap - shampoo, car - insurance, hosting - domain names)
    * Season (summer, Christmas, harvest etc)
    * Product features (low noise, easy to use, cheap, high availability, tasty, blue)

When you have a list of 50-200 keywords you are ready for the next step which is keyword tools.

Keywords tools helps you find synonyms and related keywords that you didn't think about. They also help you determine if a keyword is likely to bring in paying customers or just browsers. And finally they help you determine the level of SEO competition for a keyword.

The fist tool to use is the Google keyword tool which is free and uses the Google index to find relevant keywords. The Google keyword tool tells you exactly what people are searching for on Google, it lets you know what people are interested in and in great detail.

As en example I type in the keyword "add url" into the box I quickly find out that there is several types of "add url" searched for.

    * directory add url
    * search engine add url
    * seo add url

There is also some synonyms for add url

    * submit url
    * adding url
    * register url
    * add link

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